Featured project
FOMOMad
Madrid's cultural radar. It checks the listings every day, verifies every detail with the box office and gives notice before tickets sell out.
Visit FOMOMadseo consultant · web developer · writer
Websites that get found again, and bring in clients
I find what is holding back your visibility, prioritise what brings in business and implement it myself. No need to coordinate an agency, an SEO and a developer.
10+years building websites
7+years in SEO
+300%organic traffic
180Kmonthly visits
5published books
01 projects
Websites built, launched and found
A small selection of the websites I have created for my clients, designed, coded and optimised by me.
100
SEO score in Google LighthouseThe top score, on every one of these sites
A screenshot doesn't prove a result. That's why each detailed case study separates the starting point, the work done and what can truly be attributed to it. Case studies (in Spanish)
SEO at scale
Most Recommended Books
Book recommendations from famous people, expert lists and summaries, in English.
From 45,000 to 180,000 monthly visits
Case studyVisit the siteAnd a few more, among many others
Pigmentoria
Colour palettes from 101 artists and 49 art periods.
Visit
Eduardo Gómez
An author website for a writer, with his own publishing panel.
Visit
miRegulariza
A private report on the paths to legal residency in Spain.
Visit
GetFormatBook
Books and covers ready for Amazon KDP.
Visit
Recrulix
AI candidate screening, transparent and explainable.
Visit
Africa Fashion Week Angola
Luanda's fashion week, in three languages.
Visit
Mañana Living
Life and wellbeing coaching.
Visit
Isla Regalos
Gift ideas, preparing its next chapter.
From 0 to 800 monthly visits in four months
Case studyVisit
Claudete Leal
Website for a psychologist and neuropsychologist.
Case studyVisit02 services
Four different problems, four clear answers
Each service explains when you need it and what it includes. Quotes are always tailored: every case is different.
SEO audit
When traffic has dropped, rankings won't move or Google isn't showing key pages.
- Crawling and indexing
- Architecture and search intent
- Mobile experience and conversion
- Tracking real opportunities
Tailored quoteDetails (in Spanish)
Website care
When updates keep being postponed or there is no backup you could restore.
- Monitoring and continuity
- Tested, restorable backups
- Support with defined response times
- A clear monthly report
Tailored quoteDetails (in Spanish)
Website redesign
When the site looks dated or loses enquiries, without losing what already ranks.
- An inventory of what works
- Offer and contact paths
- A fast, accessible technical base
- Migration with redirects
Tailored quoteDetails (in Spanish)
Website rescue
When the agency that built it (for example through Spain's Kit Digital programme) no longer answers, or it's unclear who controls the domain.
- Map of ownership and access
- Lead-generation review
- Repair, migrate or rebuild
- A written Ownership Letter
Tailored quoteDetails (in Spanish)
03 diagnosis
The initial diagnosis: knowing what is really wrong
Before spending on a redesign or another agency, it pays to know what is holding your site back, in what order to fix it and which figure will prove it worked.
- A hands-on review, not an automated report
- A conversation to walk you through it calmly
- A plan ordered by impact, dependencies and effort
- It's yours to carry out with whoever you choose
- A tailored quote, with no obligation
- 01
I listen
A short questionnaire, the access you have and your business goal.
- 02
I review
The technical side, what your audience searches for and how your site converts.
- 03
I prioritise
What to do first, what depends on what and how much effort each step takes.
- 04
I implement and measure
Enquiries, calls and bookings, not just traffic.
How I work
I don't separate analysis from implementation: I research, review, fix and measure, and explain every decision in plain language.
Directly
You talk to the person who diagnoses and implements, with no middlemen.
With your accounts
Domain, analytics and access always in your business's name.
By decisions
Every recommendation states its impact, dependencies, effort and the figure that will validate it.
No theatrical guarantees
Nothing I can't deliver: honest scope, work and measurement.
When we finish, everything stays with you:domain in your namehosting under your controldocumented accessAnalytics and Search Console in your accountssource filesa written exit plan
04 signs
Your website needs a decision, not another to-do list
If any of these sounds familiar, you already know where to start.
01
Traffic has stalled or dropped
Key pages are losing visibility and nobody knows which change caused the drop.
SEO audit02Google isn't showing your key pages
Canonicals, architecture, rendering or content stop the right pages from competing.
SEO audit03Visits, but no enquiries
The offer, the buttons or the tracking aren't turning traffic into real clients.
Website redesign04The site is slow or keeps breaking
Updates, backups and integrations have no one in charge.
Website care05You don't know who controls your domain
Your domain, hosting or email depend on a provider who no longer answers.
Website rescue06The site no longer represents you
You hesitate to share it, but fear losing what already shows up on Google.
Website redesign
05 about meBetween words and the web
Writing is an essential part of my life. Stories travel with me like a notebook I always carry, so I never lose what deserves to be told.
My books move between memory and imagination, between Portuguese and Spanish. Their pages hold cities, eras and characters asking to be heard, and the curiosity of someone who never stops wondering how things work.
I bring that same eye to every website: understanding the reader, ordering the ideas and caring for every detail until the story reaches its destination. Today I help businesses get found on Google, in English, Portuguese and Spanish.
Together with Eduardo Gómez, I also created FOMOMad, Madrid's cultural radar.
Janice D’Souza
Claude AI and Claude Code specialist
The artificial intelligence I use every day to build, review and optimise each website.
claude: review the SEO of janicesouza.com. Result: Lighthouse SEO 100 out of 100
Development
Next.js · React · JavaScript · Supabase · API integration · Stripe · full-stack development and deployment
SEO and GEO
Technical and on-page SEO · content strategy · search intent · optimisation for generative engines and AI (GEO/AEO) · Google Analytics · Search Console
AI and tools
Claude AI and Claude Code · generative AI for development and content · Google Workspace · Microsoft 365
Training
SEO Writing Masterclass, Surfer SEO · CS50’s Computer Science Principles, HarvardX · Digital Marketing Fundamentals, Google · IT Support, Google
LanguagesPortuguese, native (Brazil)Spanish C1English B2
06 books
Stories born from a life in motion
I write in Portuguese and Spanish: memoir, historical fiction, short stories, science fiction and even a little SEO handbook.
MemoirProibir está proibido
A city, a time and a way of seeing that stay with you.
Buy on Amazon
Short storyShall We Dine? Santos-Dumont and the Wright Brothers
An imaginary dinner between the pioneers of flight.
Buy on Amazon
Short storiesLabirinto de Contos Inesperados
Stories that turn the everyday into sparks of imagination.
Buy on Amazon
Science fictionEl Edén Artificial
Mara dares to question a world ruled by artificial intelligences.
Buy on Amazon
HandbookTu Pequeño Manual de SEO
Like fine perfume, it comes in a small bottle.
Buy on AmazonWould you like to talk about the books?For questions, collaborations or literary conversations, write to me.
07 marginalia
Marginalia
Projects born in my free time, out of curiosity and for the pleasure of making things.
Lectio
A speed-reading library: texts and PDFs, word by word, at each reader's own pace.
Visit08 resources
Guides to understand your website
What's worth knowing before you hire anyone, without jargon or false promises. The guides are written in Spanish.
SEO and AI
SEO for AI: making your business understandable, verifiable and quotable
SEO and AIHow to appear in ChatGPT and Google AI, without false promises
Small businessesSEO for small businesses: what to do first on a limited budget
HiringWhat an SEO consultant does and when hiring one is worth it
TechnicalHow to change hosting without losing SEO
CareOnline store maintenance: what to check every month
Is your website really yours?A quick test to check who controls your domain, hosting and access (in Spanish).
Take the test09 questions
What's worth knowing before we start
Quotes and timing
How much does it cost?
Every case is different. Once I've seen your site, your goal and the access available, I prepare a tailored quote with no obligation, with the scope agreed before we start. No surprises.
How long does it take?
It depends on the scope, the access and the content. Before we start we agree realistic timings in writing, ones I can keep.
Is there a minimum term?
No. What we do put in writing is how notice is given, how things are wrapped up and how access is handed over, so leaving never breaks the site.
How I work
Can you carry out what you recommend?
Yes. That's the main difference: I combine technical SEO and web development, so the diagnosis is written around changes that can really be made, and I can make them myself.
Can I hire just the diagnosis?
Yes. The plan is ready for me, your team or another provider to carry out, with the order and a way to check each change.
Is it an automated audit?
No. Tools help spot signals, but priorities are set by your business, what your audience searches for and what is realistic to implement.
Does the site always need rebuilding?
No. If the foundation is secure and recoverable, repairing usually protects your budget and your rankings better. It's only rebuilt when the foundation makes reliable work impossible.
Do you keep what already shows up on Google?
Yes, whenever possible. Any change of URLs comes with its redirect map and its checks.
Do you only work with WordPress?
No. Before accepting I review the platform, access, hosting and integrations. If another specialist is needed, I'll tell you before you hire me.
Guarantees and fit
Do you guarantee rankings on Google or in AI?
No, and be wary of anyone who does. Nobody controls search engines or the competition, and I don't promise anything I can't deliver. What I do commit to is the agreed scope, work done well and honest measurement.
Does it help you appear in ChatGPT and other assistants?
Visibility in AI still needs what Google needs: content that is accessible, useful and sets your business apart. There's no trick that guarantees an AI will recommend you, but you can help it understand and verify you.
Which businesses is it best for?
Small businesses and professionals with an existing website who need to understand what's wrong, protect what works and talk directly to the person who diagnoses and implements.
10 contact
Tell me what's wrong and what you need
With your website address, the main problem and your goal, I'll tell you whether you need an audit, ongoing care, a redesign or a rescue, and prepare a tailored quote with no obligation. I'll reply personally, in English, Portuguese or Spanish.
[email protected]